We’re a double unicorn

Tomáš Čupr founded Roler in 2014. Our domain is e-commerce. We are a fast-growing technology company that delivers fresh food and merchandise from a wide range of products to customers’ doors within 60 minutes of ordering.

 

We integrate fresh food suppliers into a sophisticated AI-driven ecosystem that includes in-house logistics, automated warehouses and a growing fleet of eco-friendly vehicles.

We bring customers more than 20,000 fresh items and unparalleled customer service.


With a current market valuation of $1.92 billion, we are a dollar unicorn.

We’re a double unicorn
10 years since the company’s founding
60 minutes

standard delivery time from receipt of order

5 European markets
Where we operate

We operate in five Central European countries.


We continue to strengthen our position in Germany’s most densely populated cities: in Berlin, Frankfurt, Munich and the surrounding areas.

  • Czech Republic (Roler)
  • Hungary (Kifli)
  • Austria (Gurkerl)
  • Germany (Knuspr)
  • Romania (Sezamo)
Our vision
We want to continue to be the European technology leader that redefines the fresh food delivery segment and the e-commerce industry.
  • In every European metropolis there are at least 30 - 40% of customers who would appreciate our offering and speed of delivery. We want to win them over. We are conquering other European markets either on our own or in partnership with world leaders in e-commerce.
  • We want to consistently offer a best-in-class product range, competitive prices and demonstrate passion for our customers. This has allowed us to dominate in five markets.
  • It is no coincidence that we have partnered with the global giant Amazon to become its exclusive partner for online fresh food delivery in Germany.
99% to 101% price index compared to major brick-and-mortar stores
> 20,000 number of items that can be ordered
4O% fresh produce from local farmers
> 85 Net Promoter Score indicating the willingness of customers to recommend a company unconditionally
Technology and Innovation
Technology is the essence of our identity. With them, we have changed the way people in Europe buy everyday goods.
  • Software and machine learning is behind everything we do to help customers every step of the way.
  • Thanks to artificial intelligence, we are always one step ahead in innovation.
  • With artificial intelligence, we can predict what our customers will want to order next, choose the shortest routes for our couriers and manage the supply of fresh food from our suppliers.
  • Through AI, we know our customers better. That’s how we beat the competition. They shop with us more often, more often than anywhere else, and more of what they need every day.
  • We are constantly investing in expanding our own technological infrastructure - it is the essence of our existence and the basis for growing revenues.
98,5% Order lines perfect without claim
97% Deliveries on time
> 1000 pieces units robotic picked in the warehouse in an hour
Financial and Operational Stability
Supported by top-tier European investors, we have evolved from a start-up project into a stable, highly efficient, and financially disciplined company.
  • We are the only company in Europe to achieve profitability through same-day delivery, transforming the fresh food distribution landscape.
  • Fast delivery is enabled by significant investments in fully automated, robotic warehouses. Over the past two years, we have dedicated €130 million to this cutting-edge infrastructure. We now fulfill 1.4 million orders per month.
  • Our revenues have grown cumulatively by 48% over the past five years, reaching €830 million, reflecting the robustness and sustainability of our business model.
  • We are the sole Czech technology company classified as a unicorn. With a valuation of €1.92 billion (~CZK 48 billion), we have reached the status of a double unicorn.*/

 

*This valuation was conducted by TPA Group, an external assessment firm, through a combination of discounted cash flows for 2024-2030 and the company’s ongoing operational value.

€130 million investment in robotic warehouses
€830 million revenue in 2023
€1.92 billion company valuation
Our Commitment
Our AI-driven supply chain management software drastically reduces food waste, achieving up to four times less waste than traditional supermarkets.
  • The "Save the Food" initiative offers discounts on products approaching their expiration date, helping to minimize food waste.
  • Our reusable shopping bags are made from 98% recycled plastic, and 25% of our customers choose them for their purchases. We continue to encourage more consumers to join us in making sustainable choices.
  • We are transitioning our courier fleet to electric and natural gas vehicles. Currently, electric vehicles make up 16% of our fleet, and we increase their share with each fleet renewal.
4x Less food waste than regular supermarket
25% of customers use our reusable bags
16% Electric vehicle share of total Roler’s fleet
CONTACT FORM - Contact us

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We would like to inform interested parties that the minimum investment in the fund is 1 million Czech crowns.

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